Confidence Without Experience Is Expensive
When I entered the mobile digital billboard industry in 2014, there were fewer than two dozen LED trucks in the country. Information online was almost nonexistent, and real options for buying a truck were scarce and confusing. The used truck I bought cost me $100,000 over the next twelve months, and that was just the truck.
For years I did what almost everyone does: built a plan, found out how little I knew, pivoted every few months, and thought about quitting more than once. It took three separate attempts and hundreds of thousands of dollars to build a model that protects truck profit, keeps sales consistent and scales to whatever size you choose. That model is the Total360 Local Model.
It's built on local shared routes in your market, with exclusive bookings and events on top. You work with business owners you know by name, help them grow, and build something that matters in your own community.
Discovery Day is the day I wish I'd had. You get the truth, see the model and the numbers, and make a clear, informed decision. Sometimes that decision is no, and that's a good outcome too.
