Total360 · From the Only Licensed U.S. LED Truck Dealer
Own the Billboard Business.
Or Just Own the Billboard.
Total360 comes two ways. The Local Model is the complete licensing program for building a mobile LED billboard business in your market. The Business Owners Edition puts your business on a billboard that pays its own way — with the goal of costing you net $0. Same truck. Same system. Two very different missions.
or call (402) 817-4497
Edition 01 — The Full Program
Total360 Local Model
Build a mobile billboard business on recurring advertising routes, with the complete Legion playbook, software, and coaching behind you.
I want to build a billboard business →
Edition 02 — For Business Owners
Total360 Business Owners Edition
Keep the premium ad spots for your own business, sell the rest to non-competing neighbors, and chase a billboard that costs you nothing.
I want to build a billboard business →
Edition 01 — Total360 Local Model
A mobile billboard business, engineered end to end
Most people who buy an LED truck get a truck and a "good luck." Total360 licensees get a complete operating model refined through years of running a real multi-truck operation — the routes, the packages, the sales process, the software, and the coaching to put it all to work in your market.
Cornerstone One
The Truck
A Legion-built LED truck with professional Novastar control, field-serviceable components, and an onboard spare parts cabinet. The cornerstone asset of your business, built by the only licensed U.S. dealer specializing in them.
Cornerstone Two
The Model
The Local Shared Route model: defined advertising zones, a fixed rotation of ad spots with built-in scarcity, tiered advertiser packages, and recurring billing that renews automatically.
Cornerstone Three
The System
The full Legion software stack — ScreenFleet, LegionOS, Wend, and Legion Command — plus the operations playbook, templates, checklists, and proof-of-performance standards that make the business run.
Cornerstone Four
The Salesperson
A sales process you can trust, built on proven consultative frameworks — with scripts, a pre-built funnel, and done-for-you follow-up sequences. You don't need a sales background. You need a process.
🔒The Total360 Inventory Model
At the heart of every Total360 route is a proprietary ad inventory model — a fixed rotation with built-in scarcity, tiered advertiser packages, recurring billing that renews itself, and category exclusivity that protects every business on the truck. It's the reason the route fills, and the reason it stays filled.
Built-in scarcity — a strictly limited number of spots per route
Tiered frequency — premium advertisers appear more often, and pay for it
Recurring by design — packages renew automatically, not campaign by campaign
The exact structure — spot counts, rotation math, and package architecture — is walked through on your call. It's part of what you're licensing, so we don't publish it.
Defined Route Zones
Day routes saturate an engineered zone on a disciplined weekday schedule; compact night routes cover the busiest entertainment districts. You go to the action instead of hoping the action passes by.
Recurring by Design
Advertisers commit to recurring packages that renew automatically instead of one-off campaigns. This is a continuity business, not a gig business — the route is the engine.
Proof of Performance
Daily campaign photos and weekly POP reports for every advertiser, backed by ScreenFleet's GPS-stamped play logs. Traditional billboards rarely prove anything ran. You prove it every week.
Three Ways to Sell
The shared local route is your foundation. Special event packages and full-truck exclusive bookings layer on top of it, using the same truck and the same system.
Training & Coaching
The complete Total360 playbook, video training through LegionOS, a structured coaching program through your first year, and the invite-only Inner Circle beyond it.
The Exclusive Software Stack
ScreenFleet, LegionOS, Wend, and Legion Command are included with your license — software your competitors cannot buy at any price. See the full stack →
The Launch Path
From signed license to live routes in a 90-day window
Days 1–30
Foundation & Setup
Form your entity, banking, and insurance
Order your Legion LED truck
Stand up your systems and tools
Begin local partner outreach
Days 31–60
Marketing & Preparation
Launch your website and lead funnel
Build your local media kit
Map your first route zone
Start pre-selling your ad spots
Days 61–90
Go Live & Optimize
Take delivery and complete training
Launch your first campaigns
Close your first recurring packages
Deliver your first POP reports
Edition 02 — Total360 Business Owners Edition
The Zero Dollar Billboard
You don't want to run a billboard company. You want your business on a billboard that the whole town sees — without the billboard bill. The Business Owners Edition is Total360 simplified for exactly that: your business keeps the premium spots, neighboring businesses pay for the rest, and the goal is a net cost of $0.
1
Own the Truck
Your Legion LED truck runs your route, your schedule, your brand — a moving billboard in the busiest zones of your market, owned by you instead of rented from a billboard company forever.
2
Keep the Best Spots
Your business holds multiple premium spots in every rotation. Top placement, maximum frequency, every single loop — the positions a billboard company would charge you the most for.
3
Sell the Rest
The remaining spots go to non-competing businesses in your area — the same simple package system the full Total360 model uses, with the sales process and follow-up sequences done for you.
4
Drive Cost Toward $0
Every spot you fill offsets your operating cost. Fill enough of them and your billboard pays its own way. That's the goal: dominant local visibility at a net cost of zero.
Built for Your Business First
This isn't a side hustle or a second company. It's a visibility engine for the business you already run — restaurant, dealership, med spa, law firm, home services — parked in front of your market every day.
Simplified Operation
A trimmed-down version of the Total360 system: one route, a handful of advertiser relationships, and software that automates the scheduling, proof, and billing. No media empire required.
You Control the Screen
Promote tonight's special, this weekend's event, or a new location the moment you think of it. No billboard landlord, no 4-week art deadlines, no renegotiating your own ad rates.
Your Advertisers Are Your Allies
The businesses buying your remaining spots are non-competing neighbors — the pizza place, the gym, the realtor. You choose who shares your billboard, and category exclusivity protects everyone on it.
The Same Professional Proof
ScreenFleet's GPS-stamped proof-of-play and photo reports keep your paying advertisers happy with almost no effort from you — which keeps the spots filled and your cost at the floor.
A Growth Path If You Want It
Some BOE owners fall in love with the model and upgrade to the full Local Model license later. The truck, software, and training all carry forward. Nothing is wasted.
Reaching a net $0 cost is the goal of the Business Owners Edition model and depends on selling and keeping the remaining ad spots filled in your market. The Total360 system, training, and software are built to help you do exactly that — but no specific financial result is guaranteed.
Side by Side
Which Total360 is yours?
Total360 Local Model
Business Owners Edition
Your mission
Total360 Local Model
Build a mobile billboard business on recurring ad revenue
Business Owners Edition
Get your business dominant visibility at a net cost that trends to $0
Who it's for
Total360 Local Model
Owner-operators and entrepreneurs who want a media business
Business Owners Edition
Established business owners who want the billboard, not the billboard company
The ad spots
Total360 Local Model
All inventory sold to local advertisers on recurring tiered packages
Business Owners Edition
You keep multiple premium spots; the rest are sold to non-competing businesses
Time commitment
Total360 Local Model
A real business: routes, sales, and operations (with a system for all three)
Business Owners Edition
Simplified: your route, a few advertiser relationships, software does the rest
Software included
Total360 Local Model
Full stack: ScreenFleet, LegionOS, Wend, Legion Command
Business Owners Edition
Full stack, configured for the simplified model
Training & support
Total360 Local Model
Complete playbook, 90-day launch program, first-year coaching, Owners Alliance
Business Owners Edition
Streamlined onboarding focused on filling and keeping your spots
Where it leads
Total360 Local Model
Multi-route, multi-truck expansion in your market
Business Owners Edition
A billboard that pays its own way — or an upgrade to the full Local Model
FREE GUIDE
The Zero Dollar Billboard
The lead-generation guide that explains exactly how business owners are putting themselves on a billboard the whole town sees — and how the math works to drive the cost toward zero.
How the shared-spot model turns neighbors into allies, not competitors
Why owning beats renting a billboard, in plain numbers
What to look for in a truck, a route, and a system before you commit
The questions to ask on your first call (including the ones we hope you ask us)
Send me the guide
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Common Questions
Total360 FAQ
What is the difference between the Total360 Local Model and the Business Owners Edition?
The Local Model is a full licensing program for building a mobile LED billboard business: you sell all the advertising inventory on your truck to local businesses on recurring packages. The Business Owners Edition flips it: you keep multiple premium ad spots for your own business, sell the remaining spots to non-competing local businesses, and work toward a billboard that costs you net $0 per month. One builds a media business. The other gives your existing business a billboard.
How does the Zero Dollar Billboard concept work?
Your LED truck runs a repeating loop of ad spots. In the Business Owners Edition, your business keeps several premium spots in every rotation, and the remaining spots are sold to non-competing businesses in your area. Their monthly payments offset your operating cost, and the goal is to drive your net cost to zero. Results depend on filling those spots, which is exactly what the Total360 system and training are built to help you do.
Do I need advertising or sales experience?
No. Total360 includes a structured 90-day launch program, step-by-step training, a sales process you can follow word for word, done-for-you follow-up sequences, and coaching. You need a process you can trust, not a sales background.
What software is included with Total360?
Total360 licensees get the full Legion software stack: ScreenFleet for screen and ad management with GPS-stamped proof-of-play, LegionOS for training and operations, Wend for AI marketing, and the Legion Command business platform. The software is exclusive to the Legion ecosystem and not sold separately.
What does a Total360 license cost?
Total360 is offered in two tiers, and the right fit depends on your market and your goals. Pricing is covered on a call so we can walk you through exactly what's included in each. Call (402) 817-4497 to schedule.
How long does it take to launch?
The Total360 launch program is built around a 90-day window: roughly 30 days of business foundation and setup, 30 days of marketing preparation while your truck is built, and 30 days of go-live and optimization after delivery.
One truck. Two missions.
Which one is yours?
Book a call and we'll talk through your market, your goals, and whether the Local Model or the Business Owners Edition is the right fit — including exactly what's in each tier.
or call (402) 817-4497
Legion LED Trucks, LLC — The only licensed U.S. dealer specializing in LED advertising trucks and trailers. | ledtrucks.com/software