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📍 Dallas–Fort Worth–Arlington metro

Mobile Billboard Advertising in Dallas–Fort Worth, TX

DFW is a sprawling, freeway-dependent metro with two major downtowns and a dense pro-sports cluster in Arlington. Long commutes and frequent stadium events put large crowds on predictable corridors. Here’s where a digital billboard truck earns its keep in DFW, what it costs, and the local rules.

Get a DFW Campaign Quote →Own an LED Truck in DFW
DFW Campaign Planner
Downtown DallasEvent campaigns & takeovers
Fort Worth Stock Show & RodeoJanuary–February
UptownEvening takeovers
Local rulesCheck before you park
Planning snapshot built from the local research on this page
Route Zones

Where a Billboard Truck Works in DFW

Routes work best when they repeat through a focused zone. These are the DFW areas we’d look at first, and the format that tends to fit each.

Downtown Dallas / Victory Park

Office workers by day, arena crowds at American Airlines Center on event nights.

Event campaigns & takeovers

Uptown / McKinney Avenue

Dense restaurant, nightlife and apartment district with heavy foot traffic.

Evening takeovers

Deep Ellum

Live-music and bar district with steady evening and weekend crowds.

Monthly route

Arlington Entertainment District

AT&T Stadium, Globe Life Field and Six Flags Over Texas draw game-day and tourist traffic.

Event campaigns & takeovers

Legacy West / Plano and Frisco (Dallas North Tollway)

Corporate campuses and retail along a busy north-suburban commuter corridor.

Monthly route

Fort Worth Stockyards

High tourist foot traffic on Exchange Avenue, especially weekends.

Evening takeovers

Downtown Fort Worth / Sundance Square

Office core plus dining and entertainment plaza.

Evening takeovers
Campaign Plays & Pricing

Three Ways to Run a DFW Campaign

Typical pricing on Legion-built trucks across the network: shared monthly routes run $995, $1,895 or $3,495 per 4-week cycle depending on how often your ad rotates, and exclusive takeovers run about $800 for 2 hours, $1,400 for 4 and $2,500 for 8.

Neighborhood route

Monthly route through Downtown Dallas & Uptown

The same zone sees your ad every week of the cycle. Good for personal injury and law firms.

$995 – $3,495 / month
Event play

4-hour takeover near AT&T Stadium

Own the truck around a game, concert or convention day; time it to Fort Worth Stock Show & Rodeo (January–February) or a home game.

≈ $1,400 / 4 hours
Launch day

8-hour takeover in Deep Ellum

Grand opening, product drop or sale weekend: your creative only, on the route and schedule you choose.

≈ $2,500 / 8 hours

Typical ranges, not a quote. The operator serving your area sets final pricing and availability, which can vary with route, season and creative needs.

Event Calendar

The DFW Dates Worth Planning Around

Book event campaigns early: trucks near the big dates go first. Event-day street closures and traffic control apply to trucks like any other vehicle.

WhenEventWhy It Matters
January–FebruaryFort Worth Stock Show & RodeoMulti-week run at the Will Rogers Memorial Center and Dickies Arena
April–MayTHE CJ CUP Byron NelsonPGA Tour event at TPC Craig Ranch in McKinney
MayCharles Schwab ChallengePGA Tour event at Colonial Country Club in Fort Worth
September–OctoberState Fair of TexasMulti-week fair at Fair Park in Dallas
OctoberRed River Rivalry (Texas vs. Oklahoma)College football game at the Cotton Bowl during the State Fair
December–JanuaryGoodyear Cotton Bowl ClassicCollege football bowl game at AT&T Stadium

Venues that pull crowds

AT&T Stadium · Home of the Dallas Cowboys, in ArlingtonGlobe Life Field · Home of the Texas Rangers, in ArlingtonAmerican Airlines Center · Home of the Dallas Mavericks and Dallas StarsDickies Arena · Fort Worth arena that hosts the Fort Worth Stock Show & RodeoFair Park · Home of the State Fair of Texas and the Cotton Bowl StadiumKay Bailey Hutchison Convention Center Dallas · Downtown Dallas convention center
Plan around the season: Summer highs regularly top 100°F, and spring brings severe storms and hail, which can affect outdoor runs and screen visibility.
Who It Works For

DFW Businesses That Get the Most From a Moving Billboard

  • Personal injury and law firms: long freeway commutes across a very large metro
  • Real estate builders and apartment communities: fast suburban growth in Frisco, McKinney and Denton County
  • Restaurants and bars near the stadiums: concentrated game-day crowds in Arlington and Victory Park
  • Event promoters and concert venues: a dense calendar of sports and fair events
  • Auto dealers: high vehicle ownership and long drive times
Local Rules

Mobile Billboard Rules in DFW

Short version: driving a route is generally the safe format in DFW; parking to display is where the rules bite.

The City of Dallas sign code (Dallas Development Code Sec. 51A-7.206) says vehicular signs may contain no flashing or moving elements, caps luminance at 200 footlamberts, limits projection to 8 inches, and applies detached-sign rules to vehicles parked other than temporarily. 'Moving element' is not defined, so how it applies to rotating LED content is open to interpretation, but full-motion video and high daytime brightness appear to conflict with it inside Dallas city limits. Fort Worth (Zoning Ordinance Sec. 6.405(9)) prohibits signs on vehicles or trailers parked mainly to display the sign, and presumes this after 72 hours in one place. Arlington, Plano, Frisco and other suburbs have their own codes, which were not reviewed. No Texas state ban was found.

Your operator plans the route, parking and timing around these rules and any event-day restrictions.

Sources: codelibrary.amlegal.com · codelibrary.amlegal.com · www.fortworthtexas.gov

Plain-English summary of public codes, last reviewed October 2026. Not legal advice; rules change, so confirm before you book.

Get a Quote

Request a DFW Campaign Quote

Takes about two minutes. Put your campaign ZIP code in the form so we can match you with the nearest operator and truck serving DFW.

  • Which zones or events you’re targeting
  • Route, event, or full-truck takeover
  • Your timing and rough monthly budget
Prefer to talk? Call (402) 817-4497.
Mobile Billboard Campaign QuoteFree, no obligation. Availability depends on operators serving your area.

Start a Mobile Billboard Business in DFW

Advertiser requests from DFW businesses come in through this page, and the calendar is built-in demand: Fort Worth Stock Show & Rodeo, THE CJ CUP Byron Nelson, Charles Schwab Challenge. Requests come from across the metro, including Arlington, Plano, Frisco, Irving, McKinney, and Total360 operators get first access to the ones near them.

Run the numbers with the revenue calculator →

Explore Total360 →
FAQ

Mobile Billboard Advertising in DFW: Questions

Are mobile billboard trucks legal in DFW?
Yes, with limits. The City of Dallas sign code (Dallas Development Code Sec. 51A-7.206) says vehicular signs may contain no flashing or moving elements, caps luminance at 200 footlamberts, limits projection to 8 inches, and applies detached-sign rules to vehicles parked other than temporarily. 'Moving element' is not defined, so how it applies to rotating LED content is open to interpretation, but full-motion video and high daytime brightness appear to conflict with it inside Dallas city limits. Fort Worth (Zoning Ordinance Sec. 6.405(9)) prohibits signs on vehicles or trailers parked mainly to display the sign, and presumes this after 72 hours in one place. Driving a route is the usual format, and your operator plans around local parking and event-day rules. This is a plain-English summary, not legal advice.
Can an LED billboard truck show video inside Dallas city limits?
Dallas Development Code Sec. 51A-7.206 bars flashing or moving elements on vehicular signs and caps brightness at 200 footlamberts. The code does not define 'moving element', so confirm with the operator how content and brightness are set for routes inside Dallas. Fort Worth and the suburbs have separate rules.
Can a mobile billboard truck run near AT&T Stadium on game days?
AT&T Stadium is in Arlington, not Dallas, so Arlington's ordinances and its event-day traffic plans apply. Public streets around the Entertainment District often have closures and controlled routes on game days, and stadium and private lots require the lot owner's permission.
How much does mobile billboard advertising cost in DFW?
On Legion-built trucks, shared monthly routes typically run $995 to $3,495 per 4-week cycle depending on rotation frequency, and exclusive takeovers run about $800 for 2 hours, $1,400 for 4 hours and $2,500 for 8 hours. Event campaigns are quoted per event. The operator serving your area confirms exact pricing.
Who runs the truck for a DFW campaign?
Campaigns run through operators in the Legion network. Your request is matched by campaign ZIP code to an operator who serves the DFW area, and that operator confirms availability, the route and your creative.
How do I know my ad actually ran?
Legion trucks run ScreenFleet, which logs every ad play with a timestamp and the truck’s GPS location. Your delivery report is built from that proof-of-play data.

Put Your Business on the Road in DFW

Tell us where you want to be seen. We’ll match you with a Legion-built LED truck and an operator serving your area, with real availability and pricing.

Get My DFW Quote →
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